Refresh Columbia welcomes Alana Jordan, partner with Big Eyed Bird Creative, to SOCO on August 27th at 6:00pm.
RSVP for August 27
Everything You Do is Public Relations
with Alana Jordan
Big Eyed Bird Creative | @alanamjordan
As a communications professional, working in the field for more than a decade, I have found that public relations is most effective when you don't separate it from marketing, advertising and social media.
At its core, public relations is about generating interest and media exposure for a specific topic, organization or company. Successful public relations strategies present information in an interesting way, attracting the attention of media outlets and engaging public interest. For many years, the most effective way to distribute this information was through traditional outlets such as broadcast and print media. Over the last decade, the concept of media -- what was once neatly contained and fairly black and white -- is now a vibrant, vast and borderless ocean of information.
You must consider what you are trying to communicate in everything you do. From design, websites, customer service, to advertising, and social media, it all goes into what people perceive about you to generate the valuable word of mouth buzz.
—Alana Jordan has been a partner with Big Eyed Bird Creative for more than two years. She and her business partner, Carol Smith, approach projects from a storytelling prospective, working with clients to craft compelling and creative visual and verbal communications messages. As a partner, she wears many hats in the day to day business of Big Eyed Bird Creative, but her expertise lies in the public relations field. She looks at all forms of communication for a public relations perspective, and is always working to craft a message that a target market is going to react to.
A Detroit native, and former shot put and discus thrower, Alana moved to Columbia when she accepted a track and field scholarship to the University of South Carolina. After graduating, she made the area her permanent home, and Alana has been working as a communications and marketing professional here for more than a decade. Alana started her career working in marketing and communications in the economic development and non-profit fields before starting work in an agency setting.